Our history

We’ve gone deep into our archives to compile key milestones and photos from the development of kingnature. You can find some of the highlights in the chronicle below.


Kingnature is founded by Raffaele Carmine, Dr. Heinz Lüscher and Bruno Bayer. The start is made with a first OPC product made from Aronia berries grown in Switzerland, followed by Artemisia powder in capsules.


Caye Vida and Kurkuma Vida are launched. For the time being, production takes place in a small commercial space in Au near Wädenswil on Lake Zurich. In addition to Aronia, Artemisia and Cayenne are now also cultivated by Swiss farmers.


Moringa Vida, Morus Vida, Emu Oil and Artemisia Cream complete the product range. Aronia “Schoggi”, probably the healthiest chocolate in Switzerland, goes on sale. There are now a total of 10 kingnature products on offer.


Official launch of our natural cosmetics line: we launched a day and night cream as well as Aronia Hand Cream. Aronia Shot, Salvestrol Vida and Q10 Vida are added to our growing product range. Kingnature works with the first wholesalers in Switzerland and is mentioned for the first time on Swiss television (SRF).


The first top athletes, like Swiss NHL stars Roman Josi and Mark Streit, endorse our vital substances. kingnature moves to Wädenswil. We also start a cooperation with wholesalers in Germany. Coffea Vida, Pollen Vida and Krill Vida are added to our product range, which now totals an impressive 25 products.


The factory shop in Wädenswil is opened. CBD 10 Vida and Mysterio Vida are the first CBD products from kingnature to be launched on the Swiss market. Amino Vida is now available. kingnature Germany and China are founded. In China, this is celebrated with participation in a trade show.


EM Multi ferment and Immuno Vida are new high-tech products in the kingnature range. MSM Vida, NADH Vida, Probiotic Vida and Vitamin D3 Vida go on sale for the first time. The OPC 24 day and night creams are launched. Moringa is now also available as leaf powder. Kingnature gains a foothold in the UK and South Africa.


Vitamin K2 Vida, Magnesium Vida, Relax Vida, Canna Vida (CBD oil drops) and the Pollen Shot have been added to the product range. There is also a new high-quality OPC 24 hand lotion. Organic matcha powder from Japan extends our product range. Kingnature opens a base in the USA and is mentioned on Chinese state television (CCTV).


Our website now offers a new vitality test including product recommendations. Omega-3 Vida, Neovital, Oregano Vida and Eisen (Iron) Vida are launched. The joint oil Fleximove goes on sale. Artemisia is now also available as a refill for herbal pillows.


Kingnature launches Wise Medicine in Winterthur, an integrative medical center. Despite Corona, the company continues to grow. Reishi Vida, Voluntastrols and Vitamin D3 Baby are launched. Kingnature Netherlands is founded.


The proprietor-led company currently employs 43 people in Switzerland and 27 abroad. New products are launched, namely Clear Skin Gel, the Artemisia- and the Vitality-Shots. The range now includes more then 60 scientifically tested, orthomolecular vital substances. Wise Medicine adds a new location in Switzerland.


Together with Prof. Dr. Stefan Hockertz, kingnature is developing the Recovery Box to holistically support people after the pandemic. In trainings, seminars and webinars we continuously share our knowledge and experience in orthomolecular therapy with interested people. Omega 3 Vegan, Boswellia Vida, Q10 Strong and the Calcium Shot are new additions to the product range.

As a family doctor and conventional medical doctor, Dr. med. Heinz Lüscher became increasingly frustrated at being unable to offer patients, with chronic diseases, any meaningful therapies or help. The current, predominantly drug-focussed treatments were proving ineffectual, as well as being associated with strong side effects. In search of a better and more holistic solution, Dr. Lüscher discovered orthomolecular substances or vital nutrients focussed medicine. He began to examine old traditions of naturopathic practices and compared these to modern scientific methods. After several years of continuous self-study, he became a specialist in orthomolecular medicine and discovered several biologically active substances with unbelievable healing potential, especially in the field of chronic disease. However, he needed a suitable manufacturer to produce these substances for him to administer to his patients. His search for companies that could manufacture products with these active ingredients turned out to be futile.

Bruno Bayer, Dr. med. Heinz Lüscher and Raffaele Carmine

It was at this time that he met Raffaele Carmine. His successful career in banking meant he had experience in founding and managing companies and was just starting his own business with various companies. A few years before, after suffering from chronic bronchitis, he was told that it could only be treated with pharmaceutical medication and that he would be dependent on these drugs for the rest of his life. He was on the lookout for alternative therapies and experienced a complete recovery within a short period of time using an orthomolecular treatment.

Bruno Bayer, the third founder, had been thinking for some time during his work as a development aid worker, school founder and “personal coach for leaders” about how the healthcare system could be revolutionized. At a seminar in South Africa, a former pharmacist spoke about his experiences with vital substances and explained their effects. On this trip, Bruno Bayer decided that he would get involved with this topic as soon as he got back to Switzerland. His long-standing friendship with Heinz Lüscher, as well as the cooperation with Raffaele Carmine in other projects, were decisive for the decision of the three founders to establish a Swiss production company, which would manufacture the products so urgently needed by Dr. Lüscher for his patients in the desired quality. The vision was clear right from the start: to make the treasures hidden in creation available in the best quality and distribute them worldwide. For sustainable good health and for the benefit of our customers.

Kingnature was founded in 2011, first as a GmbH and in 2016 it was expanded to be an AG. From the very beginning, the company has focused on the health of its customers. As a result, kingnature also manufactures products that are economically uninteresting but show good therapeutic success. The owner-managed company develops and produces food supplements, functional foods and natural cosmetics and attaches great importance to natural cultivation and gentle processing of scientifically tested vital nutrients and substances. The company was built in such a way that it does not enrich the owners, but passes on the vision for many generations. This is to the advantage of all employees and customers.

Kingnature manages the entire process from the initial vision, through to the development and research of new products, to approval, production and sales. Kingnature is responsible for all essential steps and can, therefore, guarantee a high product quality. All products are tested during development for their efficacy and especially for resorption. For this purpose we maintain intensive contacts to physicians, universities and partner networks. Kingnature is completely independent of external sponsors and finances its own growth. Our customers have a very high priority. This is why we set very high standards for product quality, advice, service and customer friendliness. The company has two locations in Switzerland (headquarters and production) and now also operates internationally with branches in Germany and Hong Kong and additional sales partners in China, Great Britain, Malaysia and South Africa.