1. An overview of data protection
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by kingnature. You will find our contact details here.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and third-party tools
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
2. General information and mandatory information
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
Telephone: +41 (0)44 271 22 00
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Encrypted payments on this website
If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.
Payment transactions using common means of payment (Visa/MasterCard, direct debit) are only made via encrypted SSL or TLS connections. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon in your browser line is visible.
In the case of encrypted communication, any payment details you submit to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
3. Data collection on our website
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
Data processing is carried out in accordance with legal provisions which permit the processing of data to fulfill a contract or for measures preliminary to a contract.
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
Registration on this website
You can register on our website in order to access additional functions offered here. The input data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.
To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.
We will process the data provided during registration only based on your consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.
Leaving comments on this website
If you use the comment function on this site, the time at which you created the comment and your email address will be stored along with your comment, as well as your username, unless you are posting anonymously.
Storage of the IP address
Our comment function stores the IP addresses of those users who post comments. Since we do not check comments on our site before they go live, we need this information to be able to pursue action for illegal or slanderous content.
Subscribing to the comment feed
As a user of this site, you can sign up to receive the comment feed after registering. Your email address will be checked with a confirmation email. You can unsubscribe from this function at any time by clicking the link in the emails. The data provided when you subscribed to the comments feed will then be deleted, but if you have submitted this data to us for other purposes or elsewhere (such as subscribing to a newsletter), it will be retained.
How long comments are stored
The comments and the associated data (e.g. IP address) are stored and remain on our website until the content commented upon has been completely deleted or the comments are required to be removed for legal reasons (slander, etc.).
The comments are stored based on your consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Processing of data (customer and contract data)
We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done on the basis of legal provisions which allow the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.
Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transmitted when entering into a contract with online shops, retailers, and mail order
We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract, for example, to companies entrusted to deliver goods to your location or banks entrusted to process your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
The basis for data processing are legal provisions which allow the processing of data to fulfill a contract or for measures preliminary to a contract.
Our newsletter and other automatically sent e-mails in connection with a purchase are sent via MailChimp, a service of The Rocket Science Group LLC based in the USA. The use of MailChimp essentially ensures that the e-mails are sent reliably and are more likely not to end up in the spam filter. The adequate level of data protection for the processing of data by MailChimp is guaranteed by its Privacy Shield certification (list entry). We have also concluded a contract for data processing with MailChimp.
Privacy Shield certified
As a principle we do not pass on your data to third parties. But: there are exceptions to every principle. Since the operation of a larger e-mail newsletter is technically anything but trivial, we use a technical service provider where the processing and use of the data takes place. We have deliberately chosen MailChimp as operator of the newsletter service. The company offers excellent technical features, has very well secured IT systems and first-class support. The Rocket Science Group LLC, which operates MailChimp, is certified according to the requirements of the Privacy Shield. In this respect, the conditions for the processing of personal data by MailChimp, which is permitted under data protection law, are met. The legal basis for the processing of data in the USA is Art. 6 para. 1 lit. f) DSGVO: data processing based on a balancing of interests. With regard to MailChimp we are convinced that the technical and organizational measures taken by MailChimp achieve a high level of protection for your data.
Of course, every person concerned can object to the use of his personal data at any time. This can be done by cancelling our newsletter. This is possible by clicking on a link at the end of each e-mail.
Analysis of the usage behaviour
Like other service providers, MailChimp offers statistical evaluation possibilities of usage data etc. The evaluation possibilities are first of all group-related. For example, we can see to how many users an email was sent, whether emails were rejected and whether users have unsubscribed from the list after receiving an email. In addition, MailChimp can also be used to track the opening and clicking behavior of individual recipients. There are several reasons why we use this possibility:
- we are convinced that we have an information mission. We are very happy to do so and our newsletter is part of it. With several 1000 subscribers it is also a cost factor, especially since MailChimp charges its services with a small but not negligible contribution per contact. For example, if we have a number of 300 people who receive our newsletter but de facto never use it, we can save costs if we no longer write to these people. The tracking of opening and click rates allows us to automatically delete recipients who have not used our newsletter for a longer period of time (e.g. six months).
- we can offer better services by tracking the click behaviour. This allows us to see which articles are read by which customers and to provide this segment with further information on this topic. By tracking opening and click rates, we can better identify which content is interesting for recipients and which is not or less interesting. In this way, we write less on the topic and more for the readers.
- Finally, tracking of opening and click rates also serves to increase sales. Of course we also inform in the newsletter about products we sell. It is relevant for us whether or not parts of an e-mail have led to a purchase decision.
As a rule, we only look at the tracking data in the form of aggregated reports. So we do not look specifically at whether a user clicked on this or that link, but rather what percentage of subscribers opened the e-mail and which links they clicked on. The data of a particular person is usually only viewed individually if, for example, an error has occurred, a support request has been received or there was otherwise a concrete reason for it.
If you open the respective e-mail for correct display in a browser via the link given in the e-mail, you will land on a web page of MailChimp. Among other things, the web analysis tool Google Analytics is used there. Unfortunately we cannot switch this off and have no access to the corresponding analyses. However, you can prevent tracking by Google Analytics and browser plugins with the usual measures.
Description of the processing of personal data
When you subscribe to the newsletter list, we only collect your e-mail address for a pure newsletter subscription. This way it is at least possible for you to use this service pseudonymously. In addition, we save the address of the Internet page on which the form you used to subscribe was located.
If you enter your e-mail address in the distribution list, this e-mail address is initially stored temporarily with the list provider (“MailChimp”). The e-mail address is stored only for the purpose of sending the owner of the e-mail address an e-mail in which the owner can confirm his or her membership of the e-mail list (“Double-Opt-In”). Once the e-mail address has been confirmed, it is stored permanently with the list provider until the e-mail address is deleted by the owner of the e-mail address or by us. In order to be able to prove the entry in the list and to be able to defend against any accusation of unsolicited e-mail, the list provider stores the date of the entry in the list as well as the IP address under which the entry was made. We have no influence on the fact that the IP address is stored, and we hereby expressly point out that the IP address is stored. Important: We do not use the IP address for any other purpose.
Furthermore, the following data is stored by MailChimp:
- Date of the last profile update
- Geolocation & time zone: Based on the e-mail address, MailChimp performs a geolocation and uses a “Geolocation Service Provider” to determine information about the IP address (geolocation data and possibly available location information). Geolocation is also used to determine time zones. This in turn is used for the simultaneous sending of newsletters at certain times, if required.
Geolocation is carried out both when subscribing to the newsletter and when opening newsletter e-mails.
- Language information: If MailChimp is able to determine the language you have set from your browser when subscribing to the newsletter or opening links, this will also be saved in your profile. This function can be used in particular to form segments of subscribers by language.
- Groups & Segments: We sometimes send more than one newsletter, which is the same for all subscribers. Sometimes we send different newsletters that are different. For example, it may happen that newer subscribers may receive a different newsletter or a separate newsletter or e-mail.
Delete your data
Every newsletter e-mail contains a note on how you can have your e-mail address deleted. Alternatively you can contact us at any time. You can find our contact details in the disclosure or under contact. Of course, we are also available for other questions regarding the protection of your personal data and especially when exercising your rights as a person concerned.
5. Social media
Our website includes links to the social network Facebook (Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA). These are pure, conventional links. A connection between your browser and the Facebook server is only established when you click on such a link. Facebook will then receive the information that you have visited our site with your IP address.
Our website includes links to the Twitter service (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA). These are pure, conventional links. A connection between your browser and the Twitter server is only established when you click on such a link.
Your privacy preferences with Twitter can be modified in your account settings at https://twitter.com/account/settings.
Online presence in social media
We maintain online presences within social networks and in this context we process user data in order to communicate with the users active there or to offer information about us. Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users’ rights could be made more difficult.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users in each case and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.
Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things You and Others Do and Provide” in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see “Device Information” in the Facebook Data Policy Statement: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How we use this information,” Facebook also collects and uses information to provide analytics services, known as “page insights,” to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook (“Information on Page-Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not limited by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).
- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Data subjects: Users (e.g. website visitors, users of online services).
- Legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Used services and service providers
6. Analytics and advertising
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of the website operator’s legitimate interest in analyzing user behavior to optimize both its website and its advertising.
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored on the basis of the legitimate interest of the website operator in analyzing user behavior to optimize both its website and its advertising.
7. Plugins and tools
Google Web Fonts
For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
When you call up a page of our website that contains a social plugin, your browser makes a direct connection with Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest.
If your browser does not support web fonts, a standard font is used by your computer.
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest.
Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
8. Payment service providers
Our website accepts payments via PayPal. The provider of this service is PayPal (Europe) S.à.r.l & Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg.
If you select payment via PayPal, the payment data you provide will be supplied to PayPal based on your consent and for contract purposes. You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.