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Our heroes – The Board of Directors of kingnature

Kingnature would not exist if three innovative and perhaps a little crazy men had not taken some bold steps! In 2011, kingnature was launched by Raffaele Carmine, Dr. Heinz Lüscher and Bruno Bayer with a first product – Aronia Vida.

Dr. Heinz Lüscher came across vital substance medicine (orthomolecular medicine) more by chance around 20 years ago. But then the fire for therapy with effective vital substances was kindled. Since then, he has continued his self-study and has developed into a specialist in orthomolecular medicine, constantly discovering new active substances with incredible healing potential, especially in the field of chronic diseases. However, he lacked a suitable manufacturer to administer them to his patients. His search for companies that could manufacture products with these active ingredients at a reasonable price and in high quality turned out to be hopeless.

Would you like to find out more about the turbulent life of Heinz Lüscher? Then you should read his biography!

An older man with glasses and a light blue shirt under a gray zip-up hoodie stands smiling and with his arms crossed in a bright kingnature office - one of the heroes from the board of directors, surrounded by plants, chairs and tables.

It was at this time that he met the banker Raffaele Carmine. Despite his young age, he already had a lot of experience in founding and managing companies and was in the process of setting up his own business with various companies. A few years earlier, after suffering from chronic bronchitis, he was told that it could only be treated with lifelong medication. This was not an option for him, so he looked for alternative treatment options and experienced a complete cure in a short time following naturopathic treatment. This sparked his interest in herbal medicine and vital substances.

A smiling man with a beard, wearing a white hoodie and jeans, stands with his hands in his pockets in a modern, bright kingnature office space with round tables, chairs and plants in the background - perfect for a board meeting.

During his work as a development aid worker, school founder and “Personal Coach for Leaders”, Bruno Bayer wondered how the healthcare system could be revolutionized. At a lecture given by a former pharmacist in South Africa, he learned new and exciting things about vital substances and their effects. Bruno Bayer then decided that he would get involved in this topic as soon as he was back in Switzerland. He was friends with Heinz Lüscher and Raffaele Carmine and knew their concerns, so he brought them together. The three of them quickly decided to set up a Swiss production company that would manufacture the products that Dr. Lüscher so urgently needed for his patients in the desired quality.

A man with glasses stands confidently with his arms folded in a modern office space, reflecting the professionalism of an administrator at kingnature. He is wearing a light gray jacket and jeans. In the background are tables, chairs and plants.

Since then, the owner-managed company has been developing and producing high-quality nutritional supplements and natural cosmetics and attaches great importance to natural cultivation and the careful processing of scientifically tested vital substances. From the initial idea to the development and research of new products through to approval, production and distribution, kingnature is responsible for all steps and can guarantee very high product quality. During development, all products are tested for their effectiveness and especially for absorption. Intensive contacts with doctors, universities and partner networks at home and abroad are used for this purpose.

Daniel Lüscher, Heinz Lüscher’s son, later joined the Board of Directors of kingnature. He has always been a passionate pioneer. Since the age of 23, he has set up various businesses as an independent entrepreneur. Whenever people say: “That’s not possible, how are you going to manage that?”, his pioneering heart beats faster and he tackles things with a dose of “healthy naivety”. Joining his father’s business would never have occurred to him if he hadn’t been asked by Raffaele Carmine to contribute his pioneering skills to kingnature. After careful consideration, Daniel Lüscher enthusiastically joined the Board of Directors of kingnature at the beginning of 2022 and has also been CEO of Wise Medicine since April 2025.

A man in a gray hoodie and jeans stands smiling and with his arms crossed in a modern, bright office space with white tables, chairs and geometric hanging decorations - a reflection of the dynamic energy of the kingnature administrative board.

We would like to thank Raffaele Carmine, Heinz and Daniel Lüscher as well as Bruno Bayer for their tireless commitment, their forging ahead and perseverance in good times and less good times. They exemplify that there is always a solution, that innovation, courage, perseverance, honesty and dedication pay off. We look forward to everything new that is yet to come and stand behind you!

Find out more about the history of kingnature!

Four men in business attire, including members of the kingnature Board of Directors, walk smilingly and confidently between modern buildings. The black and white photo captures a professional and friendly atmosphere.
Four men, possibly members of the kingnature board of directors, sit around a long conference table with laptops and discuss issues in a bright office with large windows and a TV screen. The atmosphere is cooperative and professional.
Four men in business-casual attire stand smiling outdoors as part of the kingnature board of directors and pose in front of a modern building with large windows. Trees and parked cars can be seen in the background.
A bald man with a beard, a blue blazer and a white shirt stands on a street with his hand in his pocket. Behind this potential member of the kingnature board of directors are modern buildings and parked cars.
A man with a beard, wearing a blue blazer, white shirt, jeans and light gray sneakers, stands smiling in a modern office space in front of a display table with kingnature health products as part of the Heroes Board of Directors.
An older man, perhaps a member of kingnature's board of directors, wearing glasses, a blue shirt and a navy blue blazer, walks confidently down an empty street lined with modern white buildings and parked cars.
An older gentleman with white hair and glasses stands smiling and with his arms crossed in a modern office. As a board member at kingnature, he exudes the calm confidence of an everyday hero, surrounded by a desk, computer monitors, photos and product boxes.
A smiling older gentleman in a dark blazer and jeans stands confidently with his arms folded in a modern, bright office space. Shelves and kingnature products can be seen in the background, reflecting his role on the Board of Directors.
A man in a navy blue blazer, light-colored shirt and jeans walks confidently down an empty city street, his hands in his pockets, smiling - perhaps on his way to a board meeting at kingnature. Modern buildings and parked cars can be seen in the background.
A board member in a blue blazer and jeans stands smiling in a modern office or workspace with shelves and a desk, reflecting kingnature's professional ethos.
A member of the Board of Directors in a blue blazer, white shirt and jeans stands smiling on a city street, one hand in his pocket, buildings can be seen in the background.

A big thank you to www.amana-photography.ch for the great photos!

Isabel Lüdi

Isabel Lüdi

As a nursing specialist, she is interested in medical topics and, as a nature-loving person, in natural medicine based on scientifically proven natural substances. Author of several books. Passionate about writing texts for kingnature. Lives with her family in Wädenswil and loves to be outdoors.